About Us
Raise Your Spirits
Levanta Muertos Coffee Co. started as an idea in 2007 when Founder and CEO – Felipe Romero visited his paternal family in the town of Tecpan de Galeana, Guerrero, Mexico. His grandfather was born and raised in this beautiful town by the Pacific Ocean and was mesmerized by tasting the first cup of coffee from the area. The great aunt Carmelita (grandfather’s sister) poured a cup of cafe “de olla” while having the traditional Tecpaneco “Desayuno” breakfast and at that moment Felipe’s entrepreneurial instincts immediately kicked in.
Fast forward to the present and Felipe is introducing the finest small-batch coffee from Mexico’s most treasured regions to the United States.
What sets us apart?
We work in a direct trade network with farmers in Chiapas, Guerrero, Oaxaca, Puebla, and Veracruz. In Guerrero for example, we help with harvesting the coffee by paying costs upfront before the arabica plant harvests any beans.
We ensure quality by being personally involved in every step of the process from farming, to roasting, to packing, to shipping your product, we take pride in each part of Levanta Muertos Coffee. By building relationships with our partners we can ensure a truly great experience when you make our coffee at home or office.
And, we are in strong support of education. We have a strong sense of social responsibility (Felipe is a first-generation college graduate) to help communities in Mexico and the United States follow their dreams. A portion of the profits from each coffee bag sold goes towards creating educational opportunities for students at every level of education.
We plan to leave our mark as a coffee company for young professionals. A coffee company that takes bold steps to “Raise Your Spirits”.
Felipe Gabriel Romero - Founder/CEO
As a founder of Levanta Muertos Coffee Co., I deeply believe in the quality of our product, in my team, and in our social responsibility to communities we work with. In doing so, our brand will be recognized not just for our coffee but our investment in people.
Greg Smith - Director of Operations
As a long-time coffee enthusiast and Levanta Muertos Coffee Co. (LMCco.) customer Greg decided to join the Levanta Muertos team in the Summer of 2022 and turn his passion for Mexican coffee into a thriving business that could serve the Central Texas community. Greg is a coffee enthusiast but has also been a coffee generalist - committed to no coffee brand or region, and instead has considered himself a never-ending coffee explorer. But only a handful of times, he's had a cup of coffee that really wowed him and made him check the details of where and how the coffee was produced. When Greg had these moments, he found that the coffee was often of Mexican origin - which surprised him as he hadn't heard a lot about Mexican coffee being noteworthy for coffee growing. This is what spurred a passion for joining Flip in the mission to highlight what Mexican coffee has to offer. The LMCco. coffee that really caught his attention was Las Mañanitas - which is now Greg’s now go-to cup. Greg also has had a long-standing passion for raising environmental standards, having focused on implementing sustainable building processes in his earlier career as a construction project manager. When he learned about the positive impacts of shade-grown coffee on the environment and that the coffee sourced by Levanta Muertos was all shade-grown, Greg doubled down on his commitment to LMCco.
Greg's educational background and work experience are largely in project management and process-oriented consulting - he brings this experience to his role as Director of Operations, where he develops company strategy by analyzing metrics and data, puts systems in place, and manages staff and resources, assists in the sourcing of our coffee and the supply chain logistics, and sees through the execution of many internal company projects and improvement efforts. Greg wears many hats, as we all do at Levanta Muertos Coffee Co., to keep things running smoothly and efficiently that bring our customers the best cup of coffee Mexico offers.
In his spare time, Greg likes to stay active and run the trails at Lady Bird Lake, swim at Barton Springs, or spend time with his family (wife and two kids) at the Mueller Farmer's markets on Sunday. His favorite cup of coffee is enjoyed outside when it's just starting to get cold out in the fall while brushing up his Spanish speaking skills with the LMCco. Familia.
